| Freeze Frame A photography exhibition commissioned by Smirnoff Vodka to promote their Black Label brand. The brief asked us to create an exhibition around the work of photographer Cherron Lee Johnson that would appeal to the kind of customer Smirnoff Black aspires to – sophisticated, urban, unconventional. Cherron Lee Johnson works with Liquid Light – a hand-applied silver gelatin emulsion. Her photographic subjects (chosen by Scarlet) were the New Creative Establishment – 20 of the brightest young up and coming stars, from club promoters to curators, designers to writers. Subjects included Bump, Neil Boorman of Mother and the 333 Club, Masoud and Andreas of Tank magazine, writer Jennifer Kabat, curator Alistiar O’Neill, and designers NOKI and Adele Clarke. Their photographs were displayed backlit in old refrigerators and freezers – playing on the idea that Smirnoff Black is best consumed at a temperature of minus 20 degrees. The exhibition was held in the industrial surroundings of Brick Lane’s Truman Brewery. The exhibition was designed by Matt Higgs with graphics by Bump. The photographs were of:
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